About us

We are a proud woman-led small business based in Calgary, Alberta, on a mission to make sustainable living easy and accessible for everyone. Our journey began with one woman's passion for an eco-friendly lifestyle and a simple idea: everyday choices can drive big changes. What started as a personal quest to reduce waste at home blossomed into a community-wide effort to offer natural, reusable alternatives for common household products.

Our Story: A Woman's Vision for Change

Our story is rooted in the belief that caring for our planet starts right at home. Frustrated by the amount of single-use plastic filling trash bins, our founder, a Calgary woman with a big vision, decided to take action. She began by crafting her own beeswax food wraps in her kitchen, replacing the plastic wrap in her life with a reusable, compostable option. Friends and family soon took notice and wanted to join in. Encouraged by this support, what began as a humble kitchen experiment grew into a wider range of sustainable products and a budding business.

Being woman-owned and operated, we infuse a personal touch and nurturing spirit into everything we do. We know that women often wear many hats from running households to running businesses and this perspective shapes our approach. Our brand was built on determination, empathy, and the desire to empower others. We’ve experienced firsthand how a single person (with a little creativity and a lot of heart) can spark change. That’s why we strive to inspire every customer (regardless of gender) to feel that they too have the power to make a difference through small, mindful choices. This journey proves that with passion and perseverance, a simple idea can grow into something impactful.

Our Mission and Values

Mission: To help individuals and families transition to a more sustainable lifestyle by providing eco-friendly alternatives to everyday products. We believe that small sustainable swaps like using a beeswax wrap instead of plastic or a bamboo toothbrush instead of plastic – add up to a significant positive impact on our planet. Every item we create or curate is meant to reduce waste and promote a healthier home and environment.

Our core values guide every decision and product in our lineup:

• Sustainability: Environmental responsibility is at the heart of our business. We carefully choose materials that are natural, biodegradable, or reusable. By cutting down on single-use plastics and unnecessary packaging, we aim to leave the planet better for future generations.
  
• Quality & Craftsmanship: We prioritize quality in all our products. Many of our goods are handcrafted or sourced from ethical producers. Durable design means our items are long-lasting, so you can reuse them again and again – saving money and reducing waste in the long run.
  
• Community & Education: We’re more than just a shop; we’re a community of like-minded individuals. Through workshops, local events, and online resources, we love sharing tips on low-waste living. We’re a Calgary-based business and take pride in supporting our local community and fellow Canadian suppliers whenever possible. By growing awareness and sharing knowledge, we help more people join the sustainable movement.
  
• Empowerment: As a woman-led enterprise, we champion the empowerment of others. We hope our story inspires other women (and all entrepreneurs) to follow their passion for good. And for our customers, we want each product to empower you to live in line with your values. Every time you choose a reusable or natural product, you’re voting for a greener future and proving that individual actions matter.
  

We provide a wide range of eco-friendly home and personal care products that replace disposable items with earth-conscious alternatives. Each product in our collection is thoughtfully selected to be plastic-free, reusable, or compostable – without sacrificing functionality or style. Here’s a glimpse of what you’ll find in our catalog:

• Kitchen Reusables: Replace single-use plastics in your kitchen with our durable alternatives. For example, our Beeswax Wraps (available in convenient 3-packs, single rolls, or colorful single wraps) keep your food fresh without the need for cling film. We also offer a Bread Pack ideal for storing loaves plastic-free. To tackle daily dishwashing and cleaning, we provide natural fiber dish sponges, and a variety of wooden brushes (dish brush, pan brush, and even a specific bathroom brush for cleaning). These come with interchangeable heads or refill attachments, so you can reuse the handles and reduce waste over time. No more plastic scrubbers or synthetic sponges – our kitchen solutions are effective and built to last.
  
• Bath & Personal Care: Transform your bathroom into a zero-waste zone. Our Bamboo Toothbrushes and Toothpaste Tablets replace plastic brushes and toothpaste tubes with greener options that work just as well. Ditch bottled shampoo for our solid shampoo bars (we carry a couple of varieties to suit different hair needs) and swap harsh chemical cleaners for gentle, natural soaps. We handpick artisan soaps and scrubs – including several premium soap blends and exfoliating scrubs – made with skin-loving, biodegradable ingredients. For your soap bars, we even have beautiful soap dishes (including a premium collection) that help them last longer and keep your countertop tidy. Each personal care product is designed to minimize waste while keeping you feeling fresh and pampered.
  
• Starter Kits & Bundles: We know that beginning a sustainable journey can be overwhelming, so we’ve created convenient kits to help you get started. Our  Kitchen Eco Kit bundles popular kitchen essentials like wraps, brushes, and dish soap into one easy package that are perfect for those new to zero-waste swaps or as a thoughtful housewarming gift. Similarly, our Self-Care Kit offers a selection of our favorite personal care items (like a bamboo toothbrush, toothpaste tablets, a shampoo bar, and a soap) to kick-start your eco-friendly bathroom routine. These kits make it simple to transition to green living or to help inspire friends and family by gifting them an introduction to low-waste products.

Every product we sell has been tested and loved in our own homes. We only offer items that we truly believe in. Whether it’s beeswax wraps to replace plastic wrap, natural brushes to replace plastic scrubbers, or chemical-free soaps for a healthier skincare routine, each product serves a purpose in reducing waste and improving well-being.

When you support our small business, you’re not just buying a product, you’re joining a mission. Together, we are proving that even small, everyday choices can lead to a greener, cleaner world. We love hearing from our customers about how these simple swaps (like switching to a shampoo bar or using our kitchen kit) have made their lives better and more sustainable. It’s this shared journey that keeps us motivated every single day.

Thank you for being here and for believing in our mission. As a woman-led company, we are excited to grow with our community: one sustainable swap at a time. Your support empowers us to continue innovating, educating, and spreading the word that caring for Earth is a responsibility we all share.

Together, let’s nurture a healthier home and planet. Welcome to our eco-conscious family!